Kellogg’s Kashi Brand Fined $4 Million

Kellogg’s Kashi Brand to Pay $4 Million over “All Natural” False Advertising Lawsuit

Selling ‘all natural’ products that contained GMOs

Kellogg’s Kashi Brand to Pay $4 Million over “All Natural” False Advertising Lawsuit

Kashi will pay $4 million in a false advertising lawsuit put forth in Florida. The lawsuit claimed that Kellogg’s, the parent company for Kashi, advertised an “all natural” (GM-free) product that was, in reality, full of genetically modified ingredients.

The settlement resolves a class action lawsuit against the company alleging that its products were falsely labeled as being “all natural” and containing “nothing artificial,” suggesting that they were free of genetically modified organisms.

Multiple Kashi products contain GM soy and GM corn, and a district judge argued that this “sufficiently alleges that a reasonable consumer would expect a product labeled ‘all natural’ to be free of GMOs.”

Kashi is also paying for a similar settlement in California:

“In a settlement filed in the southern district of California on May 2, Kashi said it would pay $5m to resolve a class action lawsuit accusing it of falsely advertising scores of products from GoLean bars to Kashi Pita Crisps as ‘all natural’ or with ‘nothing artificial’ when they in fact contained one or more of ‘an array of chemicals’ which the plaintiffs argued a reasonable consumer would consider unnatural”

This is an enormous win considering that the DARK act, which would prohibit states from instituting GM bans or GM labeling, has almost become law. It also is a testament to the changing tide in consumer’s attitude toward Big Food. Not only are citizens saying they want their food labeled, but they will no longer sit idly by while companies like Kellogg’s (or Pepsi, General Mills, etc.) lie about what is in food products.

It is also worth noting that Kellogg’s, again among other Big Food companies, has spent hundreds of thousands of dollars to keep consumers in the dark about their food, even though Kellogg’s Vice-President has stated that consumers “want transparency…If we do not care about their interest, they will not care about us.”

In October 2013, Ronald L McDermott, a Kellogg’s Vice-President, was quoted by The Times of India as saying: “Consumers are interested in knowing their food origin. They want transparency in the entire value chain. If we do not care about their interest, they will not care about us.” [1]

However, according to the Grocery Manufacturers Association’s (GMA) membership directory, Kellogg’s is a member of the organization.

The company also contributed over $200,000 to the Grocery Manufacturers Association’s efforts to oppose I-522, the GMO labeling bill put forth in Washington. After the Washington State Attorney General sued the GMA for failing to disclose the donors who funded their multi-million dollar contribution to the No on 522 campaign, the GMA finally revealed that Kellogg’s contributed $221,852 to fight I-522. [2] [3]

The Grocery Manufacturers Association was the largest contributor to the campaign opposing I-522. The GMA has contributed $7,222,500 to the campaign opposing GE labeling in Washington State.

Kellogg’s contributed hundreds of thousands of dollars to oppose GE labeling in California as well. The company put forth $790,700 to the campaign opposing Proposition 37 in California in 2012.

This article is sourced from Infowars.com

Toxic Hungr’s Take:

Everything that was…WAS in the dark, shall come to the light. And this is no exception when it comes to so-call “All Natural” foods manufactured by the big food companies. We always become skeptical with any “all natural” and/or organic foods and brands that get bought out by major food conglomerates like Kellogg’s, Kraft, Nestle and others. We believe they were created with a big agenda that’s not in the best interest of your health, or the overall health of mankind. This report sheds a light in our skepticism. Even though a well known organic brand like Stonyfield was acquired by Groupe Danone (Danon) recently, and our skepticism was extremely high, we were prepared to give them the benefit of the doubt. But as this report shows, it’s important to follow the money to see where their agenda is truly headed toward, even if they sell organic or “all natural” products. We believe the best defense against this kind of deception is to purchase your food as locally and organic as possible if you can. If the grocery store is all there is, do the best you can to purchase organic foods sourced from local farms or well respected brands based on YOUR research for the overall health for you and your family.

At the end of the day, rather corrosively via deception or not, big corporations have a product to sell. We don’t blame them for being in business. They have a job to do just like we all. However, when it comes to our health, lying and deception is NOT tolerated, and we express that zero tolerance by voting with our dollar. Hope to see you at your local Farmers’ Market or organic aisle. -TH

The Fat Diminisher