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General Mills breakfast cereal boxes are arranged for a photograph in Tiskilwa, Illinois, U.S., on Wednesday, March 18, 2015.
Trix cereal is bringing back artificial colors because customers complained
U.S. food producer General Mills will bring back original, artificially-colored Trix after customer complaints over the naturally flavored replacement
- The firm started selling all-natural Trix in early 2016, which replaced synthetic colors with radishes, purple carrots and turmeric
- The company pledged in 2015 to remove all artificial colors and flavorings from its products
General Mills, the U.S.-based maker of multi-colored kids’ cereal Trix, said it will bring back the original, artificially-colored version after customers complained.
“Classic Trix,” which is colored artificially, will sit on store shelves alongside the new, natural-flavor version, the company said.
General Mills introduced the natural-flavor version last year, replacing artificial colors and flavors with coloring made from radishes, purple carrots and turmeric.
But customers have complained, with one reportedly calling the new product “basically a salad,” the Wall Street Journal reported on Thursday. Another said she liked the way the artificial colors and high-fructose corn syrup look and taste, the report said.
A General Mills spokesperson told CNBC that the new product will remain on the shelves as it “has its own fan base.”
Article source: CNBC.com